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Z世代请回答 | 像素画里的“慢时光”：拼豆究竟在“拼”什么_我的网站

A |     播放          下一个          打开循环播放          00:00     /     00:00          倍速          3.0X     2.0X     1.5X     1.25X     1.0X     0.75X     0.5X          多音轨          AirPlay          0          静音播放中，点击 恢复音量          画中画          网页全屏          全屏          你可以 刷新 试试          视频信息     1.33.6          播放信息 上传日志 调试信息 [X]          视频ID     VID     -          播放流水     Flowid     -          播放内核     Kernel     -          显示器信息     Res     -          帧数     -          缓冲健康度     -          网络活动     net     -          视频分辨率     -          编码     Codec     -          mystery     mystery     -          按住画面移动小窗          当下，在城市街角的拼豆门店里泡上半天，正成为越来越多年轻人的休闲新选择。    Aaradhya Bachchan, Aishwarya and Abhishek Bachchan's daughter has always been a person of interest for fans of the Bachchan family and social media users at large. Like every other star kid, Aaradhya's photos and videos keep circulating on different handles. So much so, several social media accounts seem to be filled with her family moments and clicks. Fans have been wondering if Aaradhya herself maintains any of these accounts, but her mother Aishwarya has set the record straight.          While speaking at The Red Sea Film Festival, the actress shared, "The things that are out there, sometimes people believe that's hers - no, it isn't. There is some well-wisher out there who's made it, I guess. Obviously, it comes from a place of love for Aaradhya, for my family, for my husband, for me, and thank you for all your love, but that isn't her; she's not on social media."However, she also thanked her fans and well-wishers for admiring Aaradhya. But she remained clear on the fact that none of the accounts are directly managed by her daughter. Aishwarya also emphasised on being mindful on social media. She opened up about misinterpreted identities and frauds lurking on several applications.The actress shared how she likes to maintain her social media presence. Aishwarya noted, "The thing about social media is that they are a part of life today. It is used as a platform to engage to kind of share your professional work, for companies that engage with you to want to put the communication out and for colleagues to want to kind of encourage people's possible career opportunities. Yes, there are a lot of positives in that. But there's a lot. Everybody is on their phone, and everybody gets consumed. So that is our reality; there's no turning away from it."          Asking her fans to be present with their friends and family, she added, "Engage with people around you, engage with the person in front of you. It is rude to completely disengage with the person in front and feel it's much more important at that minute to respond to something else on the phone. It's all right if you're not giving me likes, not watching my posts, it's fine. Please engage with people around you."Also Read: Watch: Aishwarya Rai Bachchan and Dakota Johnson’s Meet Up at Red Sea Fest Sends Fans Into a Frenzy。         既能解压放空、体验亲手创作的实感，还能在同好交流中拓展社交圈——这些毫米级的彩色小豆，正在成为都市青年治愈日常焦虑的新载体。从拼出一个IP角色挂件，到复刻一个专属食物冰箱贴，从快进的生活中短暂抽离，数小时就能拿到可随身携带的成品，这种低门槛、强反馈的体验模式，正在吸引大量年轻群体前来尝试。         来自平台与行业的公开数据显示，截至2026年7月1日，“拼豆”相关话题在抖音平台总播放量已达387.8亿次，小红书相关内容一年内总曝光量突破100亿次。2025年国内主流电商平台拼豆相关产品总销售额达2.91亿元，行业预判2026年整体市场规模将逼近10亿元。当前国内存续的拼豆相关企业共1601家，其中超97%的企业成立时间不足一年，大量新玩家正快速涌入这条赛道。         而从消费画像来看，2026年中国拼豆消费者中，Z世代与千禧一代合计占比超过90%，年轻群体构成了这条赛道绝对的消费主力。         当年轻人开始愿意为几小时“不被打扰的松弛感”付费时，这一粒粒不起眼的小豆子，究竟藏着怎样的消费魔力？接下来，跟随《Z世代请回答》的镜头，和我们一起走到城市街头，倾听这群年轻消费者最真实的体验与思考。                   策划：赵海建          监制：黄燕淑          内容：黄子豪 吴婉婕 陈芷欣（实习生）陈茜（实习生）刘悦瑶（实习生）          海报：刘妍妍          海外运营监制：黄燕淑          海外运营内容统筹：黄子豪          海外运营编辑：庄欢 吴婉婕 龙李华 郑全怡          出品：南方财经全媒体集团。

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