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The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views.
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad.
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image.
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。　　济南黄岗路黄河隧道已具备试运行通行条件，经研究定于2026年8月25日9时30分开通试运行。为维护道路交通安全、有序、畅通，根据《中华人民共和国道路交通安全法》等法律法规，现将有关事项公告如下：　　一、限制通行规定　　(一)禁止行人、非机动车通行; 　　(二)禁止中重型货车、非载货专项作业车、三轮汽车、拖拉机、轮式专用机载车、二三轮摩托车以及悬挂挂车号牌的机动车(旅居式挂车除外)通行; 　　(三)禁止载运爆炸物品、易燃易爆化学品以及剧毒、放射性等危险物品的机动车通行; 　　(四)隧道限高4米，超限车辆禁止驶入。

二 | 　　二、G309立交匝道绕行线路　　G309立交东向南(ES)匝道、南向西(SW)匝道暂未开通，可按以下方式绕行：　　(一)东向南(ES)：经东向北匝道行驶至G309龙湖立交北侧水库西门路口调头，实现东向南通行。　　(二)南向西(SW)：1.经主线向北行驶至G309龙湖立交北侧水库西门路口调头，再经北向西匝道实现南向西通行;2.经南向东匝道行驶至G309王家镇路口调头，实现南向西通行。　　三、速度管理规定　　济南黄岗路黄河隧道限速60公里/小时，匝道限速40公里/小时，地面道路主线限速60公里/小时，地面辅道限速40公里/小时。道路限速标志标明的速度与上述规定不一致的，按照限速标志执行。　　请过往车辆按照道路交通标志标线通行，并服从现场民警和管理人员的指挥。

三 | 　　特此公告。　　济南市城乡交通运输局　　济南市公安局交通管理支队　　济南城市建设集团有限公司。

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