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海峡两岸（福建）书院文化交流活动在厦启动_我的网站

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    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。    AI摘要      “寻根闽南·书香两岸”2026年海峡两岸书院文化交流活动在厦门启动。阮诗玮出席并讲话，强调以书院为纽带促进两岸融合。

二 | 活动发布3条研学线路，为期6天，聚焦闽南文化传承与交流。         东南网8月24日讯（福建日报报业集团记者 林梓健 汤海波） 8月23日，“寻根闽南·书香两岸”2026年海峡两岸（福建）书院文化交流活动在厦门启动。

三 | 省政协副主席、省炎黄文化研究会会长阮诗玮出席并讲话。    阮诗玮指出，中华优秀传统文化是民族的根与魂，两岸书院弦歌不辍、俊采星驰、一脉相承，是赓续文脉的精神高地，是促进两岸同胞心灵契合的重要纽带。他强调，要寻根溯源、守正创新，以书院为载体，深入梳理大闽学文化脉络，打造可亲可感的“闽式生活”。推动书院文化与现代教育、文化旅游深度融合，探索人工智能等数字技术在书院文化传播中的应用，让千年书院在新时代焕发新的生机与活力。

四 | 他提出，闽南文化根植八闽沃土、跨越海峡两岸，要立足福建打造世界闽南文化交流中心契机，整合闽南文化资源，擦亮闽南文化金字招牌，筑牢两岸同胞共同的文化根基。他期盼，以书院为桥、文化为帆，做大做实两岸交流平台，在传承弘扬中华优秀传统文化、探索海峡两岸融合发展新路上展现更大作为。

五 |     本次活动为期6天，聚焦闽南文化主题，立足闽南书院文脉传承。活动同期发布“清新福建”书院研学旅行3条核心线路，串联八闽大地主要文脉地标，打造两岸青年高品质研学精品线路。

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Published on:10:44:20